More Than Just a Rental –
Your Partner for an Unforgettable Journey
We’re not just about renting cars—we’re about creating unforgettable Icelandic adventures. Whether you're navigating Reykjavík’s streets or heading deep into the Highlands, our fleet is built for every journey. With transparent pricing, expert local knowledge, and 24/7 support, we make sure your road trip is smooth from start to finish.
Fuel Discount
Auto car rental offers a fuel discount during your trip.
You can also enjoy some free coffee and discounts on meals at participating service stations.
No Hidden Fees
What you see is what you pay—no last-minute fees, extra charges, or hidden costs. Please read the terms and conditions.
Vehicles Built for Iceland
We offer vehicles built for Icelandic roads, including 4x4s.
24/7 Roadside Assistance
From flat tires to unexpected weather conditions, we’re available if you need help.
OUR STORY
How It All Started – Our Passion for Icelandic Adventures
Auto Car Rental was born from a love of Iceland’s landscapes and a frustration with complicated, overpriced rental services. As locals, we know the best roads, the trickiest routes, and the secret spots that make Iceland special. We built this company to give travelers an easy, transparent, and reliable way to explore our country without stress. Today, we’ve helped thousands of travelers experience Iceland on their terms—without hidden fees, complicated policies, or unreliable cars.
OUR SUSTAINABILITY MISSION
Iceland’s landscapes are stunning but fragile. That’s why we’re committed to:
✔ Offering hybrid & fuel-efficient rental options to reduce emissions.
✔ Encouraging eco-friendly driving & responsible tourism.
✔ Partnering with local sustainability initiatives to protect Iceland’s natural beauty.
